Discover the Joy of Cycling

Strava is an American internet service for tracking physical  exercise which incorporates social network features. It started out  tracking mostly outdoor cycling and running activities using Global  Positioning System data, but now incorporates several dozen other  exercise types, including indoor activities.

Founded in 2007 by Zack and Cullen, two friends with a  shared love of riding bikes, exploring new roads, and writing cool  software. Changed quite a bit since the early days, but  our passion for bikes, our  mission to inspire you to get out and ride, and our commitment to  building the very best service for our community has remained the same.

All of us who bring BikeRadar to life are committed to creating content  that reflects and celebrates the diverse backgrounds and interests of  our readers, and the cycling community as a whole. The team is made up of some of the most experienced riders and  testers, bringing you the best buying and riding advise.

Ride virtual routes across nine different worlds,  and all users need is a compatible indoor bike (smart trainer). To  boost the experience, Zwift offers a range of terrain options, including  flat roads, hills, and even dirt trails, allowing users to customise  their training journey.

With over 19,000 associates in 35 countries around the world, we bring GPS navigation and wearable technology to the automotive, aviation, marine, outdoor and fitness markets. We think every day is an opportunity to innovate and a chance to beat yesterday.